Financial wellness and building generational wealth through culturally relevant training.
With a focus on building and creating intergenerational wealth Dr Latanya White wanted a refresh of her brand and a new website. The website would serve as her base point for displaying future talks and features, promoting her services, and giving support with more than just financial wealth.
To start, we began with the logo first; with Dr. Latanya wanted to use the logo for the parent company Concept Creative Group, LLC as a starting point to build from with the peacock iconography.
At first I very simply tried to use a peacock and the iconic feathers to integrate the wealth aspect. Then moved on to combining the peacock and gold with her focus on uplifting families and generational wealth through the couple and egg.
